Manzil / Maison | Sarah Brady @ The Platform Experiment
December 1, 2020
Manzil / Maison | Sarah Brady
@ The Platform Experiment
Sarah Brady is the owner and founder of The Platform Experiment, a Los Angeles-based staging and interior design firm. Sarah named her business The Platform Experiment back in 2011 in an effort to describe what she hoped to accomplish. Seven years (and many collaborations!) later her experiment has blossomed into Platform Home, a staging and interior design company. Platform's effortlessly sophisticated aesthetic emerges from a communion between wanderlust and loyalty to local culture. When home from traveling the world with her husband and children, Sarah prioritizes collaboration with her local collective of artisans and designers and relies on her fabulous team to create Platform Home's signature interiors. Every home becomes a unique story of its own, infused with personality and soul - a beautiful platform.
"A platform can be an alter, a foundation, a jumping off point, or a stage"
We first met Sarah when she reached out to order a custom Boheme x Raha Roho rug for her California home. Since the beginning of 2020, we have been in conversation over rug details, design, and creating this incredible home tour feature. We are inspired by Sarah's inspiration and drive to create spaces. We are excited to share some fun facts about Sarah and her business, embedded within a visual story of her mid-century modern inspired home.
How does your home make you feel?
My home makes me feel relaxed, peaceful and inspired!
We have an incredible view of the mountains and the city …
What’s one thing you love about where you live?
I love Altadena because it reminds me of where I grew up in Northern California. I grew up in Woodside where there were lots of rolling hills and large trees everywhere. Discovering and exploring nature was a profound feature in my childhood. Altadena has many similarities and this makes me feel very much at home and nostalgic.
Describe your family in 1 sentence.
An Englishman, twins, two dogs, a cat, a fish and me; living chaotically happy on top of mountain.
We have been following your business this past year - The Platform Experiment – and love your eye for style and design. Tell us how the door for this business opened for you?
It all started when I opened a concept store with my husband in 2010 in Highland Park. Many developers where investing in properties at that time in the neighborhood, and one developer in particular liked the aesthetic of my store, and asked if I would help him stage his house for sale. I told him I had never done anything like that before but I would give it a go! That was my first stage, the first of many to come! That stage led to another stage and then another and before I knew it the back of my store was full of furniture, textiles and décor… Four years later my twins arrived and I decided to close the store and focus exclusively on staging.
What would you say is the ‘best’ / most thrilling part of your job?
I would say it’s the transformation process … Walking into an empty house as a blank canvas and giving it life, color and personality.
Every house has a story to tell and it always feels like such a gift to wake up the soul of a home.
Above Left: Elliot, 17 years Above Right: Ravi, 15 years
Who has inspired you lately?
I am very inspired by Hilma af Klint, LRNCE, Orca Living
Tell us more about your raha roho rug...
For context, Sarah customized our Bohème x raha roho rug, designed in partnership with Sarah Shabacon of Bohème Goods. We used a more golden orange colour for Sarah's rug accents.
I bought the Boheme x Raha Roho. We love it in our home because it adds so much warmth yet has a serene vibe…I wanted a soft neutral rug and my husband wanted color so this was the perfect solution!
Covid has presented challenges in some form to each and every one of us - how have you kept afloat and continued your momentum? Have you needed to take any steps back to reevaluate?
Well the real estate market in Los Angeles is pretty diehard…it just keeps ticking even throughout this pandemic. Things were quiet for about two weeks and then they picked up again and we got busier than ever. I have had to reevaluate many aspects of my business and my lifestyle as a result of Covid…it has been challenging and enlightening in the same breath. During this period I feel like my gratitude for my family, business and my team members has grown immensely. I also have connected with my community in very creative ways and together we have come up with wonderful ways to help one another through these challenging times.
Share one quick and influential living room design tip for us amateurs!
A dramatic plant in a beautiful pot, a textural throw and collected pillows can change everything about a room!
Get to know Sarah and her business more
The Platform Experiment
My LA Lifestyle feature
Photography by Filippo Calvagno
Follow on IG here
Visit website herehere